creative, design + art Direction
creative DIRECTION
ART & DESIGN
FREELANCE CREATIVE DIRECTION / ART & DESIGN
NEW YORK 07.2015 - PRESENT
Strategic, cross disciplinary Freelance Creative/Art Direction
with a focus on Beauty, Fashion and Real Estate for brands
and agencies including Lloyd & Co., Laird & Partners, Chandelier,
Sid Lee, Code & Theory, CO:Collective, FAIRE, LUDIQUE, Origins,
Lab Series, Aveda, Estée Lauder, Milk Makeup, Laura Mercier,
PYT Beauty, Michael Kors, and American Eagle Outfitters.
DESIGN DIRECTOR / COLE HAAN
NEW YORK 06.2013 - 07.2015
Campaign Concept Development, Execution and Roll Out U.S./International, Brand and Collaboration Identity Development & Execution Across All Communication Categories & Disciplines, Creative Team Oversight.
DIGITAL CREATIVE DIRECTOR / LAIRD+PARTNERS
NEW YORK 08.2011 - 06.2013
Key Clients: Karl Lagerfeld, J. Mendel, The Limited, DVF, Rag & Bone, Coach, Gilt Groupe, Philosophy. First Ever Digital Creative Lead at Laird+Partners. Designed/Developed First Online Experiences for Brands such as Karl Lagerfeld + J. Mendel. Integrated Strategic, Conceptual & Creative Leadership/Execution, Team Management/Mentorship, Digital Practice Integration.
CREATIVE / WIEDEN + KENNEDY
NEW YORK 09.2008 - 08.2011
Key Clients: Target, EDUN (LVMH), St. Ives, Noxzema, LAIKA Studios, ESPN, Tanqueray. Strategic, Conceptual & Creative Campaign Integration, Integrated Art Direction, Team Management, Digital Practice Integration, Global Team Participation.
CREATIVE DIRECTOR / GLOWCAST VENTURES
NEW YORK 02.2006 - 07.2008
Digital Product Design & Development, Creative Project & Team Management. Strategy, Creative & Company Vision Requirements
as Dictated by CEO Ken Seiff.
experience design
SENIOR EXPERIENCE DESIGNER / AKQA
NEW YORK 02.2006 - 12.2006
Key Clients: DivineCaroline.com / Creative Oversight, UX Design & Documentation, Implementation by Pivotal Labs, Inc. New York Jets / Functional Documentation & Specifications for Content Management Systems, Development Team Liaison. Implementation by EastMedia.
SR. EXPERIENCE DESIGNER / Bluefly.com
NEW YORK 08.2004 - 02.2006
Integration of UX Design Practice, Creative Concept Development, Strategic Research, UX Design & Specifications, Visual Design Collaboration, Prototyping & Usability Testing.
EXPERIENCE DESIGNER-SR. EXPERIENCE DESIGNER / RFI
NEW YORK 11.1999 - 08.2004
Key Clients: The Smithsonian Institute, The Ad Council, Johnson & Johnson, Nikki Kule. Strategy, Content Planning & Development, UX Design & Documentation, Usability & Accessibility testing.
education
PARSONS SCHOOL OF DESIGN, Class of 1999
BFA . Fashion Design
Dean's List, Gap Scholarship Winner
awards
ART DIRECTOR’S CLUB . BRONZE
Beyond The WebInteractive Kiosk/Installation
ESPN MNF Interactive Storescape
CANNES LIONS . BRONZE
Outdoor Lions: Ambient Digital Outdoors
ESPN MNF Interactive Storescape
AICP . WINNER
Next - ExperientialESPN MNF Interactive Storescape
COMMUNICATION ARTS INTERACTIVE - WINNER
Communication Arts Interactive Annual
ESPN MNF Interactive Storescape
COMMUNICATION ARTS ADVERTISING - WINNER
Non-traditional Advertising
ESPN MNF Interactive Storescape
OBIE . WINNER
Individual Execution S/T/A, Entry Group
Street Furniture/transit/alternative Campaign
ESPN MNF Interactive Storescape
ONE SHOW ENTERTAINMENT - SILVER
Offline Gaming ESPN MNF Interactive Storescape